Great brand planning allows time to pause and really think about a product’s future. They should make informed decisions that will benefit patients and deliver revenue for the company, but too often templates are rigidly followed rather than being seen as the tools to enable the right conversations and ensure key decisions are taken.

In a recent Pharmaceutical Market Europe (PME) article, Ed Corbett discusses how Commercial leaders have a critical role to play in the strategic planning process and the three questions they need to ask to realise the full potential of their brands.

To view the article click here or download it via the yellow button above.


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